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Broadcast Code for Advertising to Children [1 record]

Filter results by subject field Alphabetical list of terms

Filter results by subject field

Alphabetical list of terms

Record 1 2007-11-15

English

Subject field(s)
  • Titles of Standards
  • Advertising
OBS

The purpose of the Code is to serve as a guide to advertisers and agencies in preparing commercial messages which adequately recognize the special characteristics of the children's audience. Children, especially the very young, live in a world that is part imaginary, part real and sometimes do not distinguish clearly between the two. Children's advertising should respect and not abuse the power of the child's imagination.

French

Domaine(s)
  • Titres de normes
  • Publicité
OBS

Le Code de la publicité radiotélévisée destinée aux enfants parachève les principes généraux d'éthique publicitaire énoncés dans le Code canadien des normes de publicité, lequel s'applique à toutes les formes de publicité.

Spanish

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